Executive Creative Director / Copywriter / Photographer
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The Plunge

The pandemic changed us.

It changed our lives, our perspectives and our priorities—especially when it came to our health. So to encourage people to think about their relationship with health as the world came out of the pandemic, we launched the first-ever TV commercial for One Medical (an innovative national network of doctors). 

We were lucky enough to shoot with director Lance Acord again, (Nike ‘Dream Crazy’, Volkswagen ‘The Force’, Xfinity ‘A Holiday Reunion’) and fortunate to have amazing clients who invested in a 60 second spot on CNN during the 2021 Presidential Inauguration—the perfect media moment for an ad about starting a new chapter.

As part of the project, I also shot some photographs—a few of which appear below.